Thursday, August 27, 2020

The Breakdown: CW Friday in 2019-20 (Charmed, Dynasty)




It's time for a journey through the CW Friday schedule in 2019-20...

NOTE: In addition to classic A18-49+, Breakdown posts in 2019-20 also use CVPlus, comparing spring ratings against a higher league average due to viewership inflation from COVID-19 stay-at-home orders. See here for more.


fall


Year8:008:309:009:30Avg
2018-19DynastyCrazy Ex-Girlfriend17
1815
2019-20CharmedDynasty18 (+11%)
23 (+24%)14 (-5%)
VsAvg-20%-48%-33%
Rank15/1918/1918/19

The CW's Surrender Friday had a little less surrender in it in 2019-20, as Charmed moved to the night after a reasonably successful but very front-loaded first season on Sunday. We're talking about pretty small numbers here, but Charmed at 8/7c built enough on Dynasty to offset Dynasty's slight declines vs. Crazy Ex-Girlfriend at 9/8c.

winter


Year8:008:309:009:30Avg
2018-19DynastyCrazy Ex-Girlfriend15
1714
2019-20CharmedDynasty16 (+8%)
21 (+27%)11 (-16%)
VsAvg-23%-56%-39%
Rank14/1918/1916/19

Basically the same story as the fall, though Dynasty lost a little more steam in the winter.

spring


Year8:008:309:009:30Avg
2018-19DynastyCrazy Ex-Girlfriend13
1412
2019-20CharmedDynasty13 (+0%)
17 (+21%)9 (-25%)
VsAvg-30%-62%-45%
Rank15/1918/1917/19

And they basically had the same raw numbers for their post-pandemic episodes, which CVPlus interprets as a decent-sized spring decline. The nightly average was only even here, but in Classic Plus it's the best period of the year!

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Charmed0.10.170.2-36%20solid(CWFri)-26%detail
Dynasty0.10.100.1-38%12flop-29%detail

Charmed: This one involves not only the increasingly pressing question about how much of a downgrade it is to air on Friday, but also has to account for the fact that Charmed season one was so incredibly front-loaded. I actually don't think this is much of a timeslot downgrade, but comparing Charmed with just its winter/spring 2019 episodes makes a huge difference. It suggests a show that was still weaker, but nothing near what the full-season trend is saying. In other words, it probably did what should've been reasonably expected. Grade: C+.

Dynasty: The show is still a big flop in the Nielsen ratings but like some other CW streaming stars it trended wayyy better (like down only 10%ish) in the L7+ ratings. Grade: C-.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Previous Breakdowns for CW Friday: 2015-16 | 2016-17 | 2017-18 | 2018-19

Here's the now updated Schedules Plus for CW Friday.

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