Saturday, July 31, 2010

How big was Jersey Shore's return?

Just a brief update on this since I did a big post on this subject on Thursday before the Jersey Shore ratings came in. This is what TravisYanan posted for Jersey Shore's return:

Jersey Shore (10pm)
- 5.252 million viewers
- 3.3/6 HH
- 2.6/8 A18-49
- 4.8/16 W18-34
- 5.3/18 T12-17
The comparison everyone is making, and rightfully so, is to last year's finale. Compared to that (4.83m viewers, 2.6/7 A18-49, 4.7/13 W18-34 on January 21), it's up 9% in total viewers, even in adults 18-49, and up 2% in "The CW Demo" of women 18-34. Some people have managed to call that a minor disappointment because of all the hype. But the way I look at is this: a lot of other stuff has a lot of hype, and it still blew the pants off of most of that.  For example:

The highest-rated telecast the CW had in women 18-34 in 2009-10 was a 3.4 for the Gossip Girl season premiere, and the Jersey Shore premiere is 41% ahead of that. It's 50% ahead of the season highs of America's Next Top Model (3.2) and The Vampire Diaries (3.2), and nearly double the season highs of stuff like One Tree Hill (2.6), 90210 (2.5), and Life Unexpected (2.5). It's 66% higher than the season high of ABC Family's Secret Life (2.9), 92% better than the Pretty Little Liars high to date (2.5), and it outdrew the season premiere (4.4) and series finale (4.2) of The Hills. It did even better in this demo than three fall episodes of Glee (but still lagged well behind the Idol-charged spring episodes).

So call it a disappointment if you want, but then what do you call all that other stuff?

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