tag:blogger.com,1999:blog-3149153403168306818.post5765502064539406024..comments2023-09-30T09:11:03.048-04:00Comments on SpottedRatings.com: Ad Rates: Is There a Thursday Premium? Does Total Viewership Matter on CBS?Spothttp://www.blogger.com/profile/01222504847153680060noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-3149153403168306818.post-60859325205555245082012-10-25T12:17:00.484-04:002012-10-25T12:17:00.484-04:00oh, well, as it is fading by now, CBS should take ...oh, well, as it is fading by now, CBS should take some really tiny steps and try to debut a young skewing and fresh drama next year, put a lot of money to promote it and make people aware of it. I'm sure they can attract some other-than-usual audience if they try hard. I mean, I guess even old people get tired of procedurals some times (despite premiering huge, NCIS is way down i total viewers form past seasons) and would like to see something new.<br />I would love to see a supernatural procedural on CBS - but not as soft as PoI, and not as fantasy as Grimm. something new. something smart. something revelant.Spothttps://www.blogger.com/profile/01222504847153680060noreply@blogger.comtag:blogger.com,1999:blog-3149153403168306818.post-56709775001894695992012-10-25T11:12:50.424-04:002012-10-25T11:12:50.424-04:00It's a game CBS can't play forever. Their ...It's a game CBS can't play forever. Their A25-54's are so much higher than their A18-49's suggests that the type of people that watch their shows are stacked towards the upper age limit and introducing new shows that appeal to that viewership profile will get diminishing A18-49s and ad revenue in each later year even though total viewership could be relatively stable. The only way the gig isn't over is if they find a new formula to lure in A25-40's. So far, no good...Spothttps://www.blogger.com/profile/01222504847153680060noreply@blogger.comtag:blogger.com,1999:blog-3149153403168306818.post-61820336509585864422012-10-25T00:30:11.761-04:002012-10-25T00:30:11.761-04:00Given that CBS is a syndication machine, perhaps t...Given that CBS is a syndication machine, perhaps the Eye and its sister studio are also more willing to hang onto an older-skewing show because local stations look at household viewership when looking for a show to buy and strip across its weekday dayparts. I'm not saying it means the 18-49 demo is irrelevant to individual stations when it comes to picking up the off-run of a show, but casting a wide net of an audience means more local advertisers could be sold on buying ad time for an older show.<br /><br />This argument could also explain why a "youthful" bubble show may have a better chance at a pickup on CBS than most other networks. How I Met Your Mother and The Amazing Race were constantly on the bubble early in their runs, but I would imagine that they helped age down the network . Even though total viewership lacked, those young-skewing shows helped to balance out a show like Numb3rs or 60 Minutes.Spothttps://www.blogger.com/profile/01222504847153680060noreply@blogger.comtag:blogger.com,1999:blog-3149153403168306818.post-48849619561367934102012-10-24T17:35:30.425-04:002012-10-24T17:35:30.425-04:00I love reading these kind of posts from you so muc...I love reading these kind of posts from you so much!Spothttps://www.blogger.com/profile/01222504847153680060noreply@blogger.com