SpotVault - The Messengers (CW) - 2014-15 Ratings

The Messengers

Fridays, 9/8c, CW

2014-15 Original Ratings

Info					Ratings			Breakdowns			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	Lead	1st	2nd	True	Sitch
1	Fr	4/17/2015	9:00	1:00	1.19	0.3	1	0.4	0.3	0.3	0.49	-39%
2	Fr	4/24/2015	9:00	1:00	0.77	0.2	1	0.3	0.3	0.2	0.41	-51%
3	Fr	5/1/2015	9:00	1:00	0.65	0.2	1	0.3	0.3	0.2	0.41	-51%
4	Fr	5/8/2015	9:00	1:00	0.68	0.2	1	0.3	0.2	0.2	0.39	-48%
5	Fr	5/15/2015	9:00	1:00	0.71	0.2	1	0.3	0.2	0.2	0.38	-47%
6	Fr	5/22/2015	9:00	1:00	0.80	0.2	1	0.3	0.2	0.2	0.42	-52%
7	Fr	5/29/2015	9:00	1:00	0.72	0.2	1	0.4	0.2	0.2	0.42	-52%
8	Fr	6/5/2015	9:00	1:00	0.86	0.2	1	0.4	0.3	0.2	0.40	-49%
9	Fr	6/12/2015	9:00	1:00	0.76	0.2	1	0.3	0.2	0.2	0.41	-51%
10	Fr	6/19/2015	9:00	1:00	0.76	0.3	1	0.3	0.2	0.2	0.57	-48%
11	Fr	7/10/2015	9:00	1:00	0.83	0.2	1	0.2	0.2	0.2	0.39	-49%
12	Fr	7/17/2015	9:00	1:00	0.62	0.2	1	0.2	0.2	0.2	0.47	-57%
13	Fr	7/24/2015	9:00	1:00	0.82	0.2	1	0.2	0.2	0.2	0.44	-55%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True	Sitch
					0.78	0.22		35%			0.43	-50%
					A18-49+
					13

Timeslot Stats:

Info			Overall			Viewing/Competition					Lead-in			Seasonal
#	Date	A18-49	True	Sitch		PUT	Comp	Defl	C+D	Sitch	LI	eLI	Sitch	Mult	Sitch
1	4/17/2015	0.3	0.49	-0.19	-39%	24.2	4.0	6.2	10.1	-0.14	0.4	0.2	-0.04	1.017	-0.01
2	4/24/2015	0.2	0.41	-0.21	-51%	26.9	8.1	2.2	10.3	-0.14	0.3	0.2	-0.06	1.019	-0.01
3	5/1/2015	0.2	0.41	-0.21	-51%	24.4	4.6	5.7	10.3	-0.14	0.3	0.2	-0.05	1.027	-0.01
4	5/8/2015	0.2	0.39	-0.19	-48%	24.0	4.0	6.3	10.3	-0.14	0.3	0.3	-0.03	1.027	-0.01
5	5/15/2015	0.2	0.38	-0.18	-47%	23.7	3.4	6.9	10.3	-0.14	0.3	0.3	-0.03	1.027	-0.01
6	5/22/2015	0.2	0.42	-0.22	-52%	21.8	3.0	8.3	11.3	-0.18	0.3	0.3	-0.03	1.024	-0.01
7	5/29/2015	0.2	0.42	-0.22	-52%	22.2	3.3	7.8	11.2	-0.17	0.4	0.3	-0.03	1.030	-0.01
8	6/5/2015	0.2	0.40	-0.20	-49%	22.7	3.5	7.4	10.9	-0.16	0.4	0.4	-0.02	1.024	-0.01
9	6/12/2015	0.2	0.41	-0.21	-51%	23.1	4.1	6.8	10.9	-0.16	0.3	0.3	-0.03	1.031	-0.01
10	6/19/2015	0.3	0.57	-0.27	-48%	21.5	2.7	8.6	11.3	-0.18	0.3	0.1	-0.06	1.068	-0.04
11	7/10/2015	0.2	0.39	-0.19	-49%	23.7	2.9	7.1	10.1	-0.14	0.2	0.2	-0.04	1.032	-0.01
12	7/17/2015	0.2	0.47	-0.27	-57%	21.3	2.7	8.8	11.5	-0.18	0.2	0.1	-0.06	1.054	-0.02
13	7/24/2015	0.2	0.44	-0.24	-55%	21.7	2.8	8.5	11.3	-0.18	0.2	0.2	-0.05	1.036	-0.02
AVERAGES:		0.22	0.43	-0.21	-50%
STDDEV:		0.04	0.05
STDDEV%:		17%	13%

2014-15 Encore Ratings

Coming soon...

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

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