Wednesday, April 29, 2015

Spotted Ratings, Friday 4/24/15


WHAT MATTERS:
  • FINALS UPDATE: Shark Tank (1.8) adjusted up. I will understand if you disagree, but I'm counting the Bruce Jenner interview as a special and not under the 20/20 banner. It was never referred to as "20/20" in my TiVo listings, and I have used the special distinction on other one-off news telecasts in the past. Kinda got the sense the network was trying to lump it in with 20/20 after the fact. Shrug.
  • Just over two months after NBC's breakthrough SNL40 special, ABC had its own stunningly enormous piece of event television. A two-hour interview in which Olympic legend Bruce Jenner came out as transgender (5.2) averaged 16.86 million viewers overall. It had a 5.0 demo rating in the 9:00 hour that grew to 5.3 at 10:00. On a Friday in late April, these numbers are practically unthinkable, roughly four times what a "normal" ABC News 20/20 outing tends to deliver.
  • Pre-tune for the Jenner interview surely helped Shark Tank (1.7), which was up a couple ticks in its move to 8/7c for the last four weeks of the season.
  • Though 8/7c shows like The Amazing Race (1.1) and Grimm (1.0) were flat, the interview clearly took a toll in the last two hours. Dateline (0.8/0.9) was below 1.0 for a Friday original for the first time this season, while Blue Bloods (1.0) on CBS also took a major hit. Hawaii Five-0 staying at its previous low 1.1 feels like a win by comparison.
  • Week two of the CW's lineup of Cedric's Barber Battle (0.4), Whose Line Is It Anyway? (0.4) and The Messengers (0.4) was preempted in top market New York City, so downward adjustments are expected.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Shark Tank 1.8 29% +20%+0.3n/a 13/25 +0% +80% +50% 2.1
Bruce Jenner: The Interview 5.2 39% n/a +285% +230% 5.3
ABC:+230%+180%
The Amazing Race 1.1 24% +0%+0.0n/a 5/8 -42% +0% +29% 1.5
Hawaii Five-0 1.1 17% +0%+0.0+0.0 18/22 -15% +10% -12% 1.6
Blue Bloods 1.0 13% -17%-0.2+0.0 21/21 -29% +67% -26% 1.4
CBS:+19%-7%
Grimm 1.0 27% +0%+0.0n/a 16/19 -17% +0% -9% 1.4
Dateline Fri 0.9 26% -10%-0.1+0.1 26/26 -18% +0% -12% 1.3
NBC:+0%-11%
Movie: Night at the Museum 2 0.9 38% n/a +57% -18% 1.3
Fox:+57%-18%
Cedric's Barber Battle 0.3 46% +50%+0.1n/a 1/2 n/a +50% -40% 0.5
Whose Line Is It Anyway? 0.3 49% -25%-0.1+0.1 2/2 -40% -25% -40% 0.5
The Messengers 0.2 33% -33%-0.1-0.1 2/2 n/a -33% -33% 0.4
CW:-17%-38%
Big5:+79%+40%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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