SpotVault - Primetime: What Would You Do? (ABC) - 2013-14 Ratings

Primetime: What Would You Do?

Tuesdays, 10/9c and Fridays, 9/8c, ABC

2013-14 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Tu	12/3/2013	10:00	1:00	3.25	1.0	3	30.1	7.8	1.1	1.3	1.14	-12%
2	Tu	12/10/2013	10:00	1:00	3.13	0.9	3	33.2	10.0	1.2	1.1	1.00	-10%
3	Tu	12/17/2013	10:00	1:00	2.47	0.7	2	32.3	10.1	0.7	0.8	0.88	-20%
4	Fr	5/23/2014	9:00	1:00	5.07	1.3	5	24.3	4.0	1.2	1.2	1.94	-33%
5	Fr	5/30/2014	9:00	1:00	4.43	1.2	4	24.7	4.0	1.0	1.0	1.78	-33%
6	Fr	6/6/2014	9:00	1:00	4.55	1.4	5	25.0	3.9	1.2	1.1	2.02	-31%
7	Fr	6/13/2014	9:00	1:00	5.14	1.2	5	22.9	4.2	1.1	1.2	1.93	-38%
8	Fr	6/20/2014	9:00	1:00	3.82	1.0	4	22.1	3.3	1.0	1.0	1.67	-40%
9	Fr	6/27/2014	9:00	1:00	4.62	1.3	5	23.6	3.0	1.2	1.1	1.98	-34%
10	Fr	7/4/2014	9:00	1:00	2.44	0.5	3	17.6	2.6	0.6	0.7	1.10	-55%
11	Fr	7/11/2014	9:00	1:00	3.76	1.0	4	22.2	3.3	1.0	0.9	1.69	-41%
12	Fr	7/18/2014	9:00	1:00	3.67	0.9	4	22.9	3.4	0.9	0.9	1.47	-39%
13	Fr	8/1/2014	9:00	1:00	3.65	1.1	4	24.9	3.7	1.1	0.9	1.64	-33%
14	Fr	8/8/2014	9:00	1:00	3.54	0.9	3	22.5	3.1	1.0	1.0	1.48	-39%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					3.82	1.03		34%	-20%			1.55	-34%

Summer 2014 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True

Sitch

1

Fr

7/25/2014

9:00

1:00

3.70

1.0

4

24.0

3.7

1.0

1.0

1.54

-35%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

pre-2010-11 | 2010-11 | 2011-12 | 2012-13

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