SpotVault - Bet On Your Baby (ABC) - 2012-13 Ratings

Bet On Your Baby

Saturdays, 8/7c, ABC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Sa	4/13/2013	8:00	1:00	2.3	0.5	2	25.8	3.1	n/a	0.67	-25%
2	Sa	4/13/2013	9:00	1:00	2.3	0.6	2	27.2	3.6	0.6	0.97	-38%
3	Sa	4/20/2013	8:00	1:00	2.7	0.6	2	26.8	2.9	n/a	0.76	-21%
4	Sa	4/27/2013	8:00	1:00	2.5	0.6	2	24.4	2.7	n/a	0.86	-30%
5	Sa	5/4/2013	8:00	1:00	2.2	0.4	2	22.0	2.1	n/a	0.65	-39%
6	Sa	5/18/2013	8:00	1:00	1.9	0.4	2	24.0	1.8	n/a	0.57	-30%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					2.32	0.52		28%			0.75	-31%

2012-13 Encore Ratings

Coming soon...

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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