Wednesday, August 1, 2012

Spotted Ratings, Thursday 7/26/12: Failur3


WHAT MATTERS:
  • CBS got off to an awful start with new dating show 3. They had a bit of a tough time scheduling this once ABC moved The Bachelorette finale on top of 3's skedded premiere date, as they hoped for a premiere that could avoid both Bachelorette and the Olympics. Well, they found a way, but it got out of the gate with numbers well below those of typical post-Big Brother drama repeats, and the Olympics certainly didn't help in what would be its final airing the next Sunday.
  • On the other hand, ABC (finally free of Duets) had one of its best evenings of the summer with a two-hour Wipeout comfortably hitting a season high and Rookie Blue doing its best work in over a year.
  • USA saw a second straight new season high from Burn Notice (1.4), widening its gap over the rest of the network's dramas and getting back to about even year-to-year. Sullivan & Son (0.9) on TBS held on pretty tight in week two.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
Wipeout6.92.2+29%n/a+29%1/7
Rookie Blue5.71.5+7%+29%+15%1/8
The Big Bang Theory (SR)7.92.2
Two and a Half Men (SR)6.61.9
Big Brother Thu6.12.2+0%-10%-8%2/3
32.30.8n/an/an/a1/1
The Office (SR)2.20.6
Parks and Recreation (SR)1.50.5
Saving Hope2.80.6+20%-17%+5%4/8
Rock Center (S)3.80.8+14%+20%-5%3/8
Take Me Out2.81.2+0%n/a+2%2/8
Glee (SR)1.60.5
The Vampire Diaries (SR)0.90.4
The LA Complex (SR)0.50.2

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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