Wednesday, December 7, 2011

Spotted Ratings, Saturday 12/3/11 (FINALS)


WHAT MATTERS:
  •  Several BCS spots were on the line simultaneously on Saturday night. I didn't see the numbers for the ACC championship (they were outside of the weekly Cable Top 25, which means less than 3.565 million viewers), but on broadcast it was the Big 10 Championship game soundly beating the de facto Big 12 Championship. An interesting note from these two games is that the Oklahoma State/Oklahoma matchup actually started bigger (2.2 for ABC at 8:30 vs. 2.0 for Fox), but the blowout sent viewers fleeing over to another Wisconsin/Michigan State classic.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Saturday Night Football Pregame 4.20 1.2 4 37% +20% n/a n/a -0% 6/12 1.14
Saturday Night Football 5.90 1.9 6 41% +6% +58% +20% -16% 7/12 2.18
SEC Championship Postgame 5.10 1.6 5 40% n/a n/a n/a n/a 1/1 1.59
The Big Bang Theory (R) 3.70 1.2 4 42% -60% -25% -47% -57% 4/5 1.21
How I Met Your Mother (R) 3.90 1.3 4 43% -57% +8% -60% +14% 2/6 1.40
48 Hours Mystery (R) 4.50 1.0 3 28% +11% -23% +8% +11% 1/2 0.99
48 Hours Mystery 5.90 1.3 4 28% +0% +30% +25% +11% 1/9 1.49
Movie: It's a Wonderful Life 4.50 1.1 3 31% n/a n/a n/a n/a n/a 1.11
Fox College FB Pregame 4.50 1.2 4 34% +71% n/a n/a +71% 1/2 1.14
Fox College FB 7.80 2.5 7 41% +92% +108% +71% +92% 1/2 2.43

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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