Wednesday, September 14, 2011

Spotted Ratings, Tuesday 9/13/11: Put Through the Ringer


WHAT MATTERS:
  • Perhaps for the first time since I've started doing this, we lead with the CW! It was a fairly mediocre start for the CW's much-hyped Ringer. That was even with the A18-49 premieres of eventually modest-rated Hellcats and Life Unexpected and behind most other recent CW premieres. In their W18-34 target (1.6), Ringer trailed almost all recent scripted offerings (2009 megabomb The Beautiful Life: TBL excepted). Not a particularly positive start.
  • Also returning to the CDub was 90210, even with last year's premiere and up a tick from last year's finale.
  • As usual, finale week of America's Got Talent has big benefits starting on Tuesday, as the show hit its highest number since July 12. Leading out was the season three premiere of Parenthood, which lost 19% of last season's post-Talent premiere rating and dropped big from Talent.
  • ABC also went original on the evening starting with the Tuesday finale of Wipeout, the ultimate "people can't tell if it's original or repeat" program. They followed with two-hour special Jacqueline Kennedy: In Her Own Words, which did modestly in the demo but had a lot of 50+ appeal.

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Wipeout 6.07 2.0 6 43% +25% n/a n/a +6% 2/15 1.89
Special: Jacqueline Kennedy: In Her Own Words 8.41 1.5 4 23% n/a -25% n/a n/a 1/1 1.18
NCIS (SR) 10.26 1.7 5 22% +6% n/a n/a +17% 2/17 1.56
NCIS: Los Angeles (SR) 8.48 1.6 4 25% +7% -6% +0% +15% 2/17 1.24
NCIS: Los Angeles (SR) 8.16 1.7 5 27% +13% +6% -6% +22% 1/17 1.64
It's Worth What? 4.78 1.2 4 33% +0% n/a n/a -6% 3/9 1.01
America's Got Talent Tue 13.67 3.8 10 37% +23% +217% +0% +10% 4/17 3.39
Parenthood 6.29 2.2 6 46% n/a -42% n/a n/a 1/1 1.90
Glee (SR) 2.70 1.0 3 49% +25% n/a n/a +12% 2/13 0.79
Raising Hope (SR) 1.83 0.7 2 50% -13% -30% +25% -23% 13/15 0.49
Raising Hope (SR) 1.92 0.8 2 55% +0% +14% -13% -12% 8/15 0.67
90210 1.61 0.9 3 74% n/a n/a n/a n/a 1/1 0.87
Ringer 2.84 1.2 3 56% n/a +33% n/a n/a 1/1 0.99

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat. (For this week, "(oR)" denotes other-night repeat and "(SR)" denotes summer-season repeat.)

More Spotted Ratings in the Index.

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