Saturday, April 30, 2011

Spotted Ratings, Friday 4/29/11: The Royal Winning


WHAT MATTERS:
  • All of the big three had some form of royal wedding coverage on this first Friday of sweeps. The standout was CBS' "The Royal Wedding: Modern Majesty", which not only led the evening outright but was also one of CBS' best performances at 8:00 this season and helped send all other shows in the 8:00 hour down double digits from their last originals. That meant outright series lows for Kitchen Nightmares and Friday Night Lights along with a season low for Smallville just two weeks from its series finale.
  • Later in the evening, it was ABC's royal wedding 20/20 over NBC's coverage on Dateline. Everything else was about on par with recent originals.
FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.2 4 -14% n/a n/a 4.6 +18% 21 -15% 5/7
20/20 1.6 5 +14% +33% -14% 5.0 -55% 23 +5% 9/35

Special: The Royal Wedding: Modern Majesty 1.8 7 n/a n/a n/a 4.0 n/a 31 n/a 1/1
CSI: NY 1.7 6 +0% -6% +100% 5.0 +35% 25 -4% 11/20
Blue Bloods 1.6 5 +0% -6% +0% 4.9 +0% 25 -11% 15/20

Friday Night Lights 0.7 2 -22% n/a n/a 5.1 +16% 12 -22% 3/3
Dateline Fri 1.2 4 -8% +71% -22% 5.6 +13% 17 -16% 26/30

Kitchen Nightmares 1.3 5 -19% n/a n/a 4.5 +2% 22 -21% 11/11
Fringe 1.3 4 +8% +0% +30% 5.4 +8% 19 -22% 19/21

Smallville 0.8 3 -20% n/a n/a 5.0 +16% 14 -25% 19/19
Supernatural 0.9 3 +0% +13% -20% 5.8 +9% 13 -11% 13/19

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 26.0 27.6 28.5
9-10pm 27.8 30.5 31.8
10-11pm 28.2 31.4 36.7
8-10pm 27.0 29.1 30.0

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

This evening compared to last year 

More Friday Spotted Ratings.

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