Wednesday, March 16, 2011

Spotted Ratings, Tuesday 3/15/11


WHAT MATTERS:
  • Daylight Saving drove viewing slightly down at 8:00 (TVBTN says 6%). The only noticeably-hit show was Glee, which dropped 13% and tied a season low despite going to Regionals and using original songs for the first time. Glee grew two ticks in finals but still finished down 9% from its last original. The biggest drop (after finals) belonged to Raising Hope, now down a half point from last week's 2.7. All Fox shows were down double digits from their averages to date.
  • The (possible series) finale of V gained two ticks week-to-week at 9:00. Probably doesn't make much of a difference for renewal prospects, but better than the 1.8 it was in the prelims.
  • The only other notable was a surprisingly OK demo for the repeat of America's Next Great Restaurant after The Biggest Loser, actually tying the premiere's first-run number nine days prior and much better than last week's Parenthood rerun (1.2). We'll see if it makes any difference on Sunday.

FULL TABLE:
 

A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
No Ordinary Family (R) 0.9 3 -10% n/a n/a 9.4 -8% 9 -8% 5/7
V 1.9 5 12% 111% -10% 7.0 -14% 21 2% 3/10
Detroit 1-8-7 1.2 4 9% -37% 12% 4.9 12% 20 -23% 12/17

NCIS (R) 2.2 7 -4% n/a n/a 8.1 -9% 21 -1% 5/9
NCIS: Los Angeles (R) 2.2 6 -15% 0% -4% 6.7 -8% 25 -1% 3/5
The Good Wife (R) 1.2 3 -8% -45% -15% 4.9 22% 20 -8% 4/4

The Biggest Loser 2.7 8 -7% n/a n/a 6.9 -10% 28 -8% 8/11
America's Next Great Restaurant (oR) 1.6 5 n/a -41% n/a 4.2 n/a 27 n/a n/a

Glee 4.2 13 -9% n/a n/a 6.1 -8% 41 -11% 13/15
Raising Hope 2.2 6 -19% -48% -9% 7.0 -9% 24 -17% 15/17
Traffic Light 1.5 4 0% -32% -19% 7.0 -9% 18 -18% 4/6

One Tree Hill (R) 0.3 1 -25% n/a n/a 10.0 -7% 3 -22% 6/8
Hellcats (R) 0.2 1 -60% -33% -25% 8.7 -7% 2 -55% 12/12

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 30.7 32.2 34.0
9-10pm 33.6 35.2 40.9
10-11pm 32.9 33.9 35.7
8-10pm 31.3 33.6 36.2


KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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