- A brutal day on broadcast as six of nine originals on the evening hit outright season lows while another tied a season low. Most of those were also series lows. Adults 18-49 viewing took a 7% hit according to ABC thanks to the Daylight saving/St. Patrick's Day double-whammy. Among the particularly ugly results were just-renewed Parks & Recreation and 30 Rock, which were hurt by the repeat Office lead-in, and Private Practice, which also lost its big lead-in but has held up much better in one-off 9:00 attempts in the past.
- The only original that really did anything admirable was Bones, which posted its third-best number of the season and its best post-Idol retention of the season. The number is pretty solid considering Idol was way down.
- After finals, the two CBS March Madness games were down a seemingly ugly 53% and 59% from last year's Thursday pair. As mentioned on the Twitter yesterday, the credit should go almost entirely to the new arrangement with the three Turner networks spreading out the ratings. The tourney was up year-to-year overall, but that's not reflected at all just by looking at CBS' performance.
FULL TABLE:
| A18-49 | Share | Last | Lead | LeLa | Comp | CoLa | bcShr | Avg | Rank | |
| Winter Wipeout | 2.1 | 7 | -5% | n/a | n/a | 9.1 | -32% | 19 | -21% | 8/9 |
| Private Practice | 1.9 | 6 | -17% | -10% | -38% | 7.0 | -15% | 21 | -33% | 15/15 |
| Off the Map (oR) | 1.0 | 3 | n/a | -47% | n/a | 5.7 | n/a | 17 | n/a | n/a |
| NCAA Basketball 1 | 1.5 | 6 | n/a | n/a | n/a | 8.8 | n/a | 15 | n/a | 1/1 |
| NCAA Bball Break | 1.7 | 6 | n/a | 13% | n/a | 7.4 | n/a | 19 | n/a | 1/1 |
| NCAA Basketball 2 | 1.4 | 5 | n/a | -18% | n/a | 4.5 | n/a | 24 | n/a | 1/1 |
| Community | 1.7 | 6 | -6% | n/a | n/a | 9.7 | -33% | 15 | -14% | 18/18 |
| Perfect Couples | 1.2 | 4 | -14% | -29% | -6% | 9.7 | -28% | 11 | -22% | 8/8 |
| The Office (R) | 1.5 | 5 | 7% | 25% | 50% | 7.1 | -14% | 17 | 12% | 5/20 |
| Parks & Recreation | 1.8 | 5 | -25% | 20% | -53% | 7.3 | -48% | 20 | -31% | 7/7 |
| 30 Rock | 1.7 | 5 | -26% | -6% | -25% | 4.7 | -47% | 28 | -29% | 17/17 |
| Outsourced | 1.4 | 4 | 0% | -18% | -26% | 4.7 | -47% | 25 | -39% | 16/17 |
| American Idol Th | 5.7 | 19 | -15% | n/a | n/a | 5.5 | -15% | 51 | -24% | 9/9 |
| Bones | 3.3 | 10 | 3% | -42% | -15% | 5.6 | -13% | 37 | 15% | 3/16 |
| The Vampire Diaries (R) | 0.4 | 1 | 0% | n/a | n/a | 10.8 | -15% | 4 | -35% | 8/12 |
| Nikita (R) | 0.4 | 1 | 33% | 0% | 0% | 8.5 | -9% | 5 | -35% | 8/14 |
VIEWING LEVELS:
| Slot | Min HUT | Calc HUT | Max HUT |
| 8-9pm | 29.0 | 29.3 | 31.1 |
| 9-10pm | 31.0 | 31.6 | 35.3 |
| 10-11pm | 30.0 | 31.5 | 31.8 |
| 8-10pm | 29.7 | 30.3 | 29.1 |
KEY (much more detail at What? and Why? page)
A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.
Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot. Formerly "HUT."
(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.
Stats in blue are less accurate due to lack of access to half-hour breakdowns.
Source: TravisYanan
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