Tuesday, March 8, 2011

Spotted Ratings, Monday 3/7/11: A Troubling Turn of Event


WHAT MATTERS:
  • The return of The Event pulled just a 1.4 demo, down 26% from where it ended 14 weeks ago. It didn't weather the hiatus storm nearly as well percentage-wise as last year's Flashforward and V, so maybe it'll have a "The hiatus killed us!" excuse a la Jericho, but only if it holds up from here. Either way, a 1.4 is not gonna be a renewable level. And Harry's Law was not helped a bit despite its smallest competition since its opening weeks and a slightly bigger lead-in.
  • The winner at 10:00 was the Hawaii Five-0 repeat, hitting its outright highest repeat numbers yet, even beating last week's repeat which had a much bigger lead-in with a Mike & Molly original. Elsewhere on CBS, week four of Mad Love dropped three more ticks with HIMYM in repeats.


A18-49 Share Lead Last LeLa Comp HUT bcShr Avg Rank
The Bachelor 3.1 9 n/a -11% n/a 7.0 34 31 1% 5/10
Castle (R) 1.4 4 -55% -18% n/a 3.8 35 27 22% 2/6

How I Met Your Mother (R) 2.0 6 n/a -20% n/a 8.5 34 19 -12% 5/7
Mad Love 2.4 7 20% -11% -41% 8.5 34 22 -15% 4/4
Two and a Half Men (R) 2.9 8 21% -12% -11% 6.7 34 30 2% 6/9
Mike & Molly (R) 2.6 7 -10% 4% n/a 6.7 34 28 16% 1/7
Hawaii Five-0 (R) 2.0 6 -23% 5% -24% 3.2 35 38 15% 1/8

The Event 1.4 4 n/a -26% n/a 8.7 34 14 -37% 11/11
Harry's Law 1.8 5 29% 0% 17% 3.4 35 35 -5% 4/8

House 3.8 11 n/a 0% n/a 6.9 34 36 1% 5/15
The Chicago Code 2.0 6 -47% -5% 0% 7.5 34 21 -7% 4/5

90210 (R) 0.2 1 n/a -50% n/a 10.5 34 2 -48% 8/8
Gossip Girl (R) 0.2 1 0% -33% -33% 9.3 34 2 -40% 7/7

KEY
A18-49 - From Nielsen. Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - From Nielsen. Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Lead - Calculation. Percent difference from lead-in program.
Last - Calculation. Percent difference from previous original episode.
LeLa - Calculation. Percent difference between the show's lead-in and its lead-in for the previous original episode.
Comp - Calculation. Competition. Total rating of all broadcast programs airing against it.
HUT - Calculation. Phrase commonly known as "Households Using TV," but in this case it's actually "Adults 18-49 Using TV." Percentage of US TV-owning adults 18-49 who are watching any TV in that timeslot. A rough approximation based on all ratings/shares in the timeslot. More on this later.
bcShr - Calculation. Broadcast share. Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program.
Avg - Calculation. Percent difference from the show's average demo for previous original episodes this season.
Rank - Calculation. The rating's rank among the show's original episodes that have aired so far this season.

(R) = Regular-night repeat. These are ranked/averaged as if they were normal shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Will probably develop more disclaimers if this develops further, but the one that jumps out for now is that the stats in blue will be less accurate because for now I'm counting every program as if it maintains that same rating throughout each half-hour of the broadcast. That is almost always not the case in reality.

More Monday Spotted Ratings.

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