Friday, August 28, 2009

Gender in TV Ratings - In Conclusion...


6. In conclusion...

Listen, I hate unfounded blanket statements and generalizations as much as the next guy. But looking at the previous five posts, it's kind of hard not to see a couple of trends. Males 18-49 like comedy and action. Genre and comedy are the two best ways to get a male audience, and it seems to be supported across block after block after block of TV. Females 18-49 watch to get invested in characters, whether it's Meredith and Derek on Grey's Anatomy or their favorite celeb on Dancing with the Stars.

Of course, the percentages used in these posts are ratios, not raw numbers. A flop is still a flop even if it skews way off of the median (see Kings, Life on Mars, SDSU, etc.). But males are the scarcer gender, and hopefully this post has helped display why the nets keep going back to the genre well even when a lot of them fail. Because when they succeed, they bring something you just can't get on a procedural. Stuff like 24, Fringe, and Heroes, even as modest performers in the whole demo, still bring in more M18-49s than just about any crime drama on TV.

Here's the complete list, separated by day and network. I think in a lot of cases it's interesting to look at gender dynamics across entire evenings. For example, the kind of mish-mash of shows on CBS Sunday are all over the place. Fringe has a very different percentage than Idol even though the Idol lead-in is so huge and is no doubt helping Fringe. Will it skew even more male in fall '09? Is female-heavy Biggest Loser contributing to SVU being the most female-skewing procedural on TV? Enjoy.

Show Date W18-49 M18-49 % male






In Motherhood 16-Apr 1.95 0.95 33% male
Samantha Who? 16-Apr 2.1 0.95 31% male
Ugly Betty 30-Apr 2.9 1.1 28% male
Grey's
7.65 2.3 23% male
PP
5.1 1.5 23% male






Survivor
4.1 3.05 43% male
CSI
4.3 3.05 41% male
Eleventh 2-Apr 3 1.95 39% male
Harper's
2.5 1.3 34% male






Earl
2.35 2.05 47% male
P&R
2.45 2.25 48% male
Office
3.8 3.7 49% male
Rock
3.25 3.05 48% male
ER 2-Apr 8 4 33% male
Southland
2.65 2.2 45% male






Bones
2.9 1.6 36% male
Hell's
3.5 2.55 42% male






Smallville
1.1 1.5 58% male
Supernatural
1.15 1.05 48% male






Wife Swap
1.75 0.9 34% male
Supernanny 17-Apr 2.15 0.95 31% male
20/20 17-Apr 1.8 1.05 37% male






Ghost Whisperer
2.95 1.4 32% male
Flashpoint
2 1.05 34% male
Numb3rs
2.15 1.4 39% male






Howie Do It
1 0.75 43% male
FNL 10-Apr 1.4 1 42% male
Dateline (Fri.)
1.55 1.025 40% male






Terminator:SCC 10-Apr 1.3 1.55 54% male
Prison Break
1.15 0.9 44% male
Dollhouse
1.25 1.1 47% male






Chris
0.85 0.4 32% male
Game
1.2 0.5 29% male






AFHV
2.25 2.25 50% male
EM:HE
3.35 2.1 39% male
DH
6.3 3.15 33% male
B&S
4.45 1.7 28% male






60 Minutes
1.55 1.5 49% male
Amazing Race
3.65 2.6 42% male
Cold Case
2.65 1.6 38% male
The Unit
2.15 1.85 46% male






Dateline (Sun.)
1.1 0.925 46% male
Kings 5-Apr 1.05 1.05 50% male
Celebrity Apprentice 3.4 2.75 45% male






King of the Hill
1.2 1.6 57% male
Simpsons
2.45 3.5 59% male
Sit Down, Shut Up
1.75 2.1 55% male
Family Guy
2.65 4.15 61% male
American Dad
1.9 2.95 61% male






DWTS (Mon.)
6.2 2.433 28% male
Surviving Suburbia 3.15 1.25 28% male
Castle
2.6 1.45 36% male






BBT
3.5 3.3 49% male
HIMYM
3.9 3.5 47% male
2.5 Men
5.1 4.7 48% male
Rules
4.25 3.55 46% male
CSI: Miami
3.85 2.7 41% male






Chuck
2.35 2.4 51% male
Heroes
2.95 3.05 51% male
Medium
2.75 1.6 37% male






House
5.15 4 44% male
24
3.1 3.65 54% male






Gossip Girl
1.5 0.45 23% male
One Tree Hill
1.65 0.55 25% male






According to Jim
1.2 0.725 38% male
DWTS (Tues.)
4.6 1.9 29% male
Cupid
2.15 1 32% male






NCIS 7-Apr 4.2 3.05 42% male
Mentalist 7-Apr 4.3 2.95 41% male
WAT 7-Apr 3.3 2.05 38% male






Biggest Loser
4.825 2.325 33% male
SVU
5.15 2.55 33% male






Idol
10.15 5.9 37% male
Fringe
4.3 3.6 46% male






Reaper
0.7 0.6 46% male
90210
1.35 0.5 27% male






Scrubs 22-Apr 2 1.8 47% male
Ted 22-Apr 1.7 1.65 49% male
Lost
4.2 3.85 48% male
Life on Mars 1-Apr 2.25 1.8 44% male
Unusuals
1.8 1.3 42% male






Christine 8-Apr 2.4 1.75 42% male
Gary 8-Apr 2.55 1.9 43% male
C.Minds
3.95 2.85 42% male
CSI:NY
3.75 2.6 41% male






Life 8-Apr 1.3 1.25 49% male
L&O
2.55 2.05 45% male






Lie to Me
2.6 2.1 45% male
Idol
9.35 6.05 39% male






ANTM
2.8 0.85 23% male

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